Privacy policy

SACO SUPERFOODS

Privacy Policy | Last updated: May 2026

Who we are

This website is operated by SACO Trading Ltd, trading as SACO Superfoods. In this policy, "we", "us" and "our" refers to SACO Trading Ltd.

Our registered address is First Floor, Swan Buildings, 20 Swan Street, Manchester, England, M4 5JW.

Company Registration No: 10007255

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What personal data we collect and why

Customers and order processing

When you place an order, we collect your name, email address, billing address, shipping address, and payment information. This is necessary to fulfil your order, arrange delivery, and contact you about your purchase. The lawful basis for this processing is the performance of a contract.

Email marketing subscribers

When you sign up to our email list, we collect your email address and, optionally, your first name. We use this to send you product news, recipes, offers, and updates about SACO Superfoods. The lawful basis is your consent. You can unsubscribe at any time using the link in any email we send.

Website visitors

When you visit our website, we automatically collect certain device and browsing information including your IP address, browser type, pages visited, time spent on pages, referring source, and search terms used. This helps us understand how people use our site and improve it. The lawful basis is our legitimate interests.

Cookies

We use cookies and similar tracking technologies on our website. These include:

  • Functional cookies necessary for the site to operate
  • Analytics cookies to understand how visitors use our site
  • Marketing cookies to deliver relevant advertising, including via Meta Pixel (Facebook/Instagram)

You can control cookie preferences through our cookie banner or your browser settings. For more information about cookies visit allaboutcookies.org.

Meta Pixel and advertising

We use Meta Pixel on our website. This is a piece of code provided by Meta (Facebook/Instagram) that allows us to measure the effectiveness of our advertising, understand actions taken on our website, and show relevant ads to people who have visited our site. Meta Pixel may collect your IP address, browser information, and pages visited.

You can opt out of Meta's use of your data for advertising purposes at facebook.com/settings/?tab=ads. See Meta's data policy at facebook.com/privacy/policy.

How we share your data

We share your personal data only where necessary and with the following third parties:

  • Shopify — our e-commerce platform. See Shopify's privacy policy at shopify.com/legal/privacy
  • Klaviyo — our email marketing platform. See Klaviyo's privacy policy at klaviyo.com/legal/privacy
  • Google Analytics — to analyse website traffic. You can opt out at tools.google.com/dlpage/gaoptout
  • Meta (Facebook/Instagram) — for advertising and analytics via Meta Pixel. See Meta's data policy at facebook.com/privacy/policy
  • Delivery partners — we share your name and delivery address with our couriers (Royal Mail, Parcelforce, DPD, and DHL) to fulfil your order
  • Legal authorities — where required by law, court order, or legal obligation

We do not sell your personal data to third parties for their own marketing purposes.

How long we keep your data

  • Order and customer data: 7 years (in line with HMRC requirements)
  • Email marketing data: Until you unsubscribe or request deletion
  • Website analytics data: 26 months

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Data portability
  • Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at info@sacosuperfoods.com. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Contact us

SACO Trading Ltd (trading as SACO Superfoods)

First Floor, Swan Buildings, 20 Swan Street, Manchester, England, M4 5JW

Email: info@sacosuperfoods.com Company Reg No: 10007255 VAT Reg No: 248 2506 05